Newsletters Are a Fun Way to Keep In Touch With Customers and Prospects

Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

Here are some tried and true newsletter do’s and don’ts:

People Like:

• Interesting subjects
  
• Short articles
  
• Good visuals
  
• Easy-to-skim designs
  
• Bulleted lists
  
• Content telling how to make money, save time
  
• Clear organization
  
• Calendars
  
• Offers, benefits

People Don't Like:

• Intimidating pages
  
• Disorganized information
  
• Long, continuing articles
  
• Overly frequent mailings
  
• Irrelevant content
  
• Impersonal tone
  
• Receiving multiple copies
  
• Chaotic page design
  
• Too many pages

If you’re looking for unique ideas or expert advice on how to create a newsletter, or simply spice up your current newsletter, stop by our print shop. Not only can we provide you with inspiring ideas and printed examples; we can also help you create a powerful newsletter that will boost sales and stay within your company’s budget.